Novikov Restaurants and Bar

NOVIKOV RESTAURANT & BAR – Two beautiful restaurants, one Pan Asian and one Italian and a buzzing Lounge Bar

Located in the heart of Mayfair, Novikov Restaurant & Bar has 2 distinct restaurants and one stylish Lounge Bar.

A real feature of the Novikov Asian Restaurant is its open kitchen.

The menu uses novel flavours and texture combinations, inspired by Chinese and Pan Asian cuisine.

As soon as you enter in  Novikov Italian Restaurant you cannot miss the imposing wood-fired oven, suede wall panelling, mirrors in solid oak frames and the rustic chandeliers.

The Lounge Bar is a must-visit destination, with an extensive cocktail menu, live music and performances by some of the world’s top DJs.

http://www.novikovrestaurant.co.uk

Restaurant review: Novikov in Mayfair | Metro News

Restaurant review: Hyper-efficient security guards, unbelievably glamorous clientele and a disappointing menu given the price make the ultra-exclusive Novikov an underwhelming experience.

There are plenty of restaurants in London serving better food – better, cheaper food – which struggle for custom.

‘Warm crispy duck salad with apple and Peking dressing’ brings a mound of microscopically chopped fruit’n’veg, all pomegranate seeds and pine nuts and sweet, jammy sauce; the server shreds the duck at the table by hand, a pointless piece of theatre for a piece of meat with the texture of marshmallow.

There’s decent soft-shell crab maki; wonderful char sui (roast pork) rice; nice, fat, pink lamb chops with more jammy sauce and a side order of unremarkable kimchi; and poor yellowtail, its subtle flesh pummelled by a far-too-sour Nobu-ish ponzu and chilli dressing.

It reminds me of restaurants in the mega casinos of Macau where exquisite, Vuitton-clad women gnaw on goose feet and ‘Italian cuisine’ is filtered through an entirely alien matrix.

Novikov restaurant review 2012 March London | Italian Cuisine ...

There are two restaurants within the vast Novikov complex (which employes well over 200 staff, to give a sense of scale), the other being a pan-Asian restaurant.

The pasta had excellent texture, the cheese flavour was good, the amount of pepper just right: simple and very enjoyable (15/20).

I also tasted gnudi (£18), spinach and ricotta dumplings with tomatoes and smoked ricotta, which had good texture and pleasant flavour (14/20).

This was good quality Italian cooking.

The restaurant has clearly found the right formula for its target market, as according to the manager the dining room served 350 people the previous Saturday night, a high turnover by any standards.

Novikov (Asian restaurant) - London Restaurant Reviews | Hardens

From the leading Muscovite restaurateur, a very large pan-Asian dining room that looks set to become a popular Mayfair destination, perhaps mainly for business; the smoothness of the operation on our early-days visit was impressive.

If a success, this 400-seat Mayfair newcomer could quite possibly end up biggest-grossing restaurant in London.

Comprising large dining rooms both Italian and Asian and an enormous basement bar, it's roughly a third bigger than the D&D ('Conran') group's Quaglino's or Ramsay's Bread Street, which are as big as quality London restaurants currently get.

The new restaurant occupies a site where others have tried and failed, so the obvious question is: is Mayfair going to be Mr Novikov's Waterloo?

Pretty much ideal, then, for the sort of informal business lunching which had already drawn quite a good crowd by the time of our early-days visit.

NOVIKOV RESTAURANT & BAR – Two beautiful restaurants, one ...

Located in the heart of Mayfair, Novikov Restaurant & Bar has 2 distinct restaurants and one stylish Lounge Bar.

A real feature of the Novikov Asian Restaurant is its open kitchen.

The menu uses novel flavours and texture combinations, inspired by Chinese and Pan Asian cuisine.

As soon as you enter in  Novikov Italian Restaurant you cannot miss the imposing wood-fired oven, suede wall panelling, mirrors in solid oak frames and the rustic chandeliers.

The Lounge Bar is a must-visit destination, with an extensive cocktail menu, live music and performances by some of the world’s top DJs.

Restaurant: Novikov, London W1 | John Lanchester | Life and style ...

A dog's dinner, that's what If you're old enough to have vivid memories of the Soviet Union, the idea of a hip Russian restaurant entrepreneur opening flash new eateries in London – this hurts your brain.

Answer: yes, and we have the proof in the form of a new Mayfair restaurant, Novikov.

It's owned by Arkady Novikov, the undisputed heavyweight champion of the Moscow restaurant business, with 20-odd high-end restaurants in the capital, as well as a chain of budget restaurants, as well as lots of other stuff (Gianni Versace's £26m former villa on Lake Como, for instance).

That may once have been accurate – Novikov himself has spoken of the fact that when he opened his first restaurant in 1992, one of the main problems was the difficulty in getting hold of any meat – but it isn't now.

Novikov is three restaurants in one: Asian, Italian and Lounge.

Restaurant review: Novikov | Life and style | The Guardian

Arkady Novikov, whose name is above the door, owns 50 or so restaurants in Moscow and likes to boast of his connections to Vladimir Putin.

The front half is a pan-Asian place that serves a menu of Chinese, Malaysian and Japanese dishes as if they are all the same thing (including the highly endangered bluefin tuna.

Down a flight of stairs, past the crowds of young ladies with older gentlemen sucking the bar dry, and you are in the huge windowless Italian restaurant, denoted by bits of wrought iron, faux rustic chandeliers, a huge open kitchen with meat-hanging cabinets, and the bash and clatter of music so loud I feel it in my prostate gland.

It takes me a minute to nail the rabbit dish: the small gnarly bits of meat, the heavy sauce that tastes as if it has been thickened with cornflour, the weird hit of chicken flavour I associate with stock cubes.

In a city with a talent for opening hateful and tasteless restaurants, Novikov marks a special new low.

Restaurant review: Novikov Restaurant & Bar offers wordly delights ...

For our mains, we homed in on the wok dishes.

The banana, poached in ­saffron syrup, was second in sweetness only to the slick of accompanying Manjari chocolate mousse, set off splendidly by the peanut-butter crumble and the gold-leaf-topped miso caramel ice cream.

Even allowing for the fact that the Wagyu caviar rolls skewed our bill skywards, nobody will be including Novikov on any compilations of cheap eats any time soon.

But with its sumptuous interior – including giant ceiling lighting features resembling hatching dinosaur eggs – and a genuine buzz throughout its dining room, Novikov is worth a special investment, whether or not you’re an oligarch.

Our meal for two at Novikov Restaurant Bar, Sheraton Grand Hotel, Dubai, cost Dh993.

Novikov | Restaurants in Mayfair, London

This spacious Mayfair venue was Arkady Novikov's first foray into the London restaurant scene.

The venue features a lounge, an Italian restaurant and an Asian restaurant.

There are European and Asian dishes available from the lounge's food menu, served alongside a drinks list featuring a range of champagnes from the big-name houses, wines with an old world slant and a selection of cocktails including the venue's own signature martini made with Stolichnoya Elit vodka, Noilly Prat dry vermouth and caviar bitter crafted in house.

The venue's Asian room features soups, salads, sushi and snacks alongside dim sum, rice, wok and noodle dishes and options from the charcoal grill.

The Italian menu ranges from antipasti (misti di mare, Wagyu bresaola and seasonal truffle dishes) to primi (risotto with ceps and girolles, gnocchi with gorgonzola and walnuts and fresh penne with venison ragu) and secondis such as beef fillet tagliata and a capretto arrosto - wood roasted whole kid goat.